Goldieblox (which is already on order for underneath our Christmas tree) is a representation of a fundamental change in the upbringing of girls this generation. Recognizing the impact of "feminine" toys, perceptions, and expectations, there is a need for coming up with solutions so that we raise competent, and intellectually confident girls for the workforce in the coming decades. I happen to be in one of the industries where women make up only 11%, thus I find myself highly passionate about innovations like GoldieBlox, seeing first hand how more women in software engineering would have a positive impact.
It's this-generation's women's movement. We need more of this!